Project Launch: 3D Pendant Configurator

We are happy to announce the successful launch of our latest interactive web project, a 3d configurator and sales application for custom made pendants. Commisioned by Austin & Warburton Jewelers of Ann Arbor, MI, the application was launched at TheParentAndChild.com shortly before the busy holiday shopping season.

From the project page:

We designed a set of customized 3d configurators that independently focused on each of the detailed and unique pendants. Users can load one of the three pieces and configure it to their own specifications. Choices include pendant size and several metal types and colors. A wide cariety of gemstones can also be selected and placed in specific locations. Each configuration choice is updated instantly on the 3d model without a page reload.

The application was fully integrated with the client's existing shopping cart system and provided a significant upgrade from their previous set of static 2D images. The previous month of heavy use has shown the application to be a great success as described in the message below from Craig Warburton, owner and manager of Austin & Warburton Jewelry:

"It is difficult to describe just how much the product configurator has meant to our online business. Cart abandonment has dropped by 50%, returns for selecting undersized birthstones has all but disappeared and sales have grown 50% faster than I ever imagined possible. The 3D format allows the user to see just how thick and heavy the item is, removing the "cheap and flimsy" fear so much online jewelry formats invoke. The service we received was world class in scope, depth and timing. The seamless integration into our shopping cart software is amazing. In one keystroke, the user can place as many as 10 items into the cart, and we gained control otherwise only provided by written warnings when you established "rules" for application of stone sizes and locations. I always felt our website was superior to many others in our product field, but the configurator you created is the new engine of sales and unmatched by anything in the marketplace. I will call on N Formation Design again and again. The value provided far exceeded my every expectation."