We've been working on an exciting new project (see screenshot) and would love to get some feedback. A demo of our new 3d Virtual Apartment simulation is up and running. Take a look! We'd be glad do hear any comments or criticisms.
On a broader note - Is 'virtual real estate' an effective marketing tool? Many industry leaders have adopted the QuicktimeVR method of virtual walk-throughs which essentially stitches together a 360 degree panorama of high-resolution photos. This pseudo-'VR' solution is a step-up from traditional static images, but does it really offer the interactive Web experience that the current wave of GenX consumers have come to expect?
In the past, speed and compatibility were big limiting factors in the success of 3d web marketing. However, the recent spread of high-speed Internet connectivity and advances in 3d Java and Flash technologies have made these concerns fade considerably. So what's holding the market back? Many marketers and business people are still not convinced that 3d matters. Hopefully the spread of 3d marketing success stories and more academic studies like this one will bring people around!
